Search Engine Optimisation
Search engine optimisation is about getting your website seen by your target audience. You can have the most beautiful website with fabulous and lovingly written content, but if your customers can't find you, your efforts are wasted. Increasing visibility increases the traffic to your website, increasing the number of potential customers that absorb your product offerings or services, increasing the number of conversions and ultimately increasing your sales.
We split our activities into two distinct areas, On-site optimisation and Off-site optimisation. Both of these aspects are essential to your website success.
On-Site Optimisation
With On-Site optimisation your website is altered and updated for optimum usability and visibility in search engines. This will make your website more attractive for customers and more search engine friendly for search engines.
Before you start the on-page optimisation it is important to find and analyse the keywords that searchers really are using. To find and pinpoint target keywords and phrases that will convert into new customers should be the aim for every website. We use industry standard analysis techniques to find the terms most relevant for your particular industry and markets.
After a thorough keyword analysis we search for technical obstacles that may impede your websites placements in search engines. We aim to ensure visitors find your products or services quickly and easily.
Off-site Optimisation
Off-site optimisation addresses all external factors that affect your websites placement in the natural or organic search engine listings. This is not about PPC advertising. Off-site optimisation is about link building and visibility to your target audience in third party websites such as search engines, directories, social networking sites, forums and blogs. Links can be received through active link building, social media, link baiting and catalogue listings.
- Keyword analysis
- Link analysis
- Placement of chosen keywords in anchor texts
- Link guidance
- Link baiting
- Catalogue registration
- Cooperation with social networking sites
- Analysis of statistics, regular follow-ups
Your Optimisation Package will be dependent on your type of website, the competition of your keywords and the market or audience you are trying to reach. Regardless of your budget our job is to make sure you find the most suitable Search Engine Optimisation package for your business.
Please contact us for a free consultation about how we could help your website visibility. You can call us on 01455 557 553 at any time. We look forward to helping you.
